A prestigious publishing house, one of the largest publishing houses in the Middle East.
Bassam Freiha is the CEO of Dar Assayad, what therefore requires from him to allocate a large part of his time to the management of the 11 publications produced by the house with a watchful eye, attentive to every detail.
It is remarkable that, under his supervision, Dar Assayad was the pioneer in the world of specialized publications, which have become prevalent in the Middle East.
In spite of Mr. Freiha’ ongoing trips, following up his international interests and responsibilities, he remains up to date with all the developments in fields of publishing, printing and media.
